Bitwig Studio 2 New Upgrade Plan and License Model Explained
Firstly, the upgrade price stated on the Bitwig website is not a fixed price – this price is subject to change at anytime. I have a feeling they (Bitwig) will be monitoring what users are saying about the stated upgrade pricing and licence model.
Secondly, when we upgrade to the new licence model, what are we actually paying for in the initial upcoming 12 month period?
Apart from the new features, bug fixes and continued support of the software, you are paying for Bitwig Studio. What I mean by that is, Bitwig Studio is a unique DAW, you would be investing in the software choice for the heart of your recording and studio production because of it’s workflow and how it has been designed. It’s like choosing an iPhone over a Samsung Galaxy Phone, because you prefer that one over the other as it suits your lifestyle more and you are prepared to pay for it. At the end of the day a Samsung Galaxy operates just as well as a smartphone as an iPhone, but you prefer the iPhone (or vice versa). That there is worth the investment alone.
REMEMBER – THIS IS NOT A SUBSCRIPTION.
You can upgrade anytime to get 12 months of upgrade protection and features. So it’s not a subscription. If you don’t have the cash or aren’t seeing anything new and exciting coming from us, you can just wait…” – Placidus Schelbert, CEO, Bitwig
Again, using the iPhone analogy, sometimes an iPhone 6S suits you and you don’t ‘need’ the iPhone 7’s featureset – but the iPhone 8’s features really attract you so you wait until that is released and opt to upgrade then.
As a music maker, producer or recording artist, how much of a necessity is a DAW like Bitwig Studio that sits at the heart of your studio in comparison to something like your mobile phone, another necessity in your life, that you probably pay twice as much per year for?
Think of the main reasons you love this DAW – is it the interface? Maybe it’s the audio engine quality? For me I have looked at other DAW possibilities but I keep coming back to Bitwig for three reasons. The first is I love the overall workflow of Bitwig Studio, it suits my needs compared to other DAW’s. The second is the audio engine quality, a superior engine under the hood that just sounds better than many other DAW’s out there. The last one for me is the plugin bridging capability and sandboxing. How many times I have wanted to load up a 32bit plugin alongside my 64bit plugins in other DAWs without crashing and haven’t been able to, so I keep coming back to Bitwig each time. I need Bitwig Studio (just like my iPhone).
If we are agreeing that Bitwig is a necessity, then you have to compare this to other ‘necessities’ that we pay for on a regular occasion. What about your mobile phone? If like me you certainly wouldn’t be able to live without that and your phone contract will probably most likely be anything from £20 – £50 per month. That is a total of up to at least £240 per year!! How many times do you upgrade your iPhone (if you’re an iPhone user)?
The question is, can you make music without Bitwig Studio 2.0? Yes you can, and most probably are perfectly fine with Bitwig V1. The only reason you want to move to Bitwig Studio V2 is for the latest new features pencilled in, and continued support. But even without those new features you can still make music with what you have currently.
Now let’s move forward to the release date and apply that to Bitwig Studio V2 after you have upgraded for £135. You have the latest version, you have some new features and you can make music. You also now have a further 12 months support with the software and can now wait like an excited child for Christmas with new features expected in the coming year that you are guaranteed to get. All throughout this waiting period you continue to make music.
When the year is up and you have all the new features created in 2017 and a fully charged Bitwig Studio 2.5 for example, you are not expected to pay another 12 months subscription fee. This is not a subscription model. You can still use Bitwig Studio 2.5 you have been using for the past 12 months making music. You can still make music going forward with BS 2.5. Bitwig may well announce a new featureset for Bitwig Studio 2.8 in 2018 that quite frankly might not take your fancy. So you don’t upgrade and don’t have to pay anything. You don’t upgrade for a further 6 months or maybe even 2 years, because guess what – those new features announced may not be attractive to you and you can still make music without them.
You only have to pay an upgrade fee when you want the latest feature after your previous 12 months licence has expired.
Read more at Bitwig.com regarding the new Licence Model here
I think it’s a bold move by Bitwig and certainly shows the commitment to creating more new and advanced features going forward and hopefully more regularly. I think what would be nice is at least some sort of timeline preview of what we could expect to arrive in the next 12 months, which would certainly be more of an incentive for the release of the 2.0 upgrade release. Over to you Bitwig.